For the next week, really listen to how people talk. To others and to you. On radio, tv and in person. Which ones sound intelligent and which ones don’t? When speaking to your clients and potential clients, how do they sound? Which ones speak in thoughtful language (which makes you feel comfortable and reaffirms you’re dealing with the right person) and which ones make you think otherwise? For example, eleven years ago I was part of an audience listening to a speaker who didn’t use a single obvious or annoying bridge word the entire time she spoke. I was mesmerized at how she commanded me to listen. She was a real pro and her message was properly sent and (at least for me), properly received. Since that eventful day, I practice good speech habits.
How do you talk? Record your own voice and find out. Try it and you’ll be surprised at how well you sound…. or horrified at how difficult it is to follow your speech. Come across as an intelligent, thoughtful person and your pricing structure and sales pitches are protected from being perceived as less intelligent or educated than they could be. Most clients have college degrees and hang out with other educated people and/or have had to mingle with company bigwigs (who are highly educated). This breeds a certain level of expectations when it comes to conversation. A poor conversation (using basically, um, ya know, like bridge words) is an obstacle to success.
Why do this to yourself? With effort and time, this problem is fixable. Monitor your conversations via a digital voice recorder, listen to others speak (radio interview are a great source), take notes and be prepared to change what is usually a long-standing bad habit.
Here is a small list of annoying bridge words: um, ya know, you know, like, basically and ah. Please add to this list.