I don’t do this very often. Call someone a bad name.

In this case I can’t help myself!

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Le Book, you are arrogant and ignorant.

What happened?

During the recent even Connections by Le Book LA event I was declined attendance. Actual note is below.

When I ran my company Beateworks I actually advertised in Le Book. My feelings are hurt but I’ll get over that – when I am done ripping them apart.

It can’t get better for a teaching example so let’s use Le Book as a great example of what NOT TO DO.

Why is this arrogant? Because the narrow mindedness of the organizers.  I get it that they want to get buyers in first. What do you think would help the people who paid thousands of dollars to exhibit at this event after that one day?  Further exposure and promotion to potential buyers and exhibitors. Through what? YES – bloggers and coverage. What goes on the internet is here to stay.

Why is this ignorant? Because I have only bad things to say about Le Book to the thousands of people who read this newsletter, the 4200 people who are in my LinkedIn Group Photography Business, the 10 other photography groups that I post in reaching another 35,000 photography industry people, my Facebook group, through Twitter and my community.  I certainly would not recommend Le Book to any of my personal consulting clients or anyone else I know. I don’t like them.

Why is this bad for their business? How am I doing so far? Bad press from a highly ranked and widely read photography blog where it’s all about investing in the right kind of business ideas. Where it’s about marketing, promotion and advertising for the photography industry. With my SEO I may even start showing up when you google Le Book soon.  Hey Le Book are you paying attention now?

Adding insult to injury: Le Book telling me that I can advertise and BUY my way into it a private cocktail party shall I want it that bad or pay them for promoting them to thousands of prospects. I think not.

I am shaking my head in disbelief while I am writing this. Just in case you wonder, I did write back to the gal who wrote the note and said ‘are you sure about this’, only to get no response.

Amazing that in the year 2012 someone still has not figured out that blogs, and free enthusiastic promotions are good for business. Whom have you come across who has displayed this type of arrogance and/or ignorance? Please share. Or do you think I am totally off slamming them now?

And yes, now that I threw my virtual temper tantrum I feel better. Phew!


Dear Beate,

Thank you for your interest in CONNECTIONS by LE BOOK LA.

Due to space limitations and guest list requirements, we cannot currently accommodate your invitation request.

For reference, CONNECTIONS is by invitation only and restricted to industry professionals who commission creative talentand services – such as brand and ad agency creative directors, art directors, art buyers, marketing/communication directors and editors.
However, non-CONNECTIONS exhibitors who are print/web advertisers of LE BOOK are invited to the show on January 26 from 6pm for cocktails and creative mingling within the show. If you are interested to learn more about how to fully take advantage of our  multi-faceted promotional network, please contact salesny@lebook.com for more information.

Kind Regards,


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