I’ve been wrecking my brain who should be the next guest for my monthly free call. I want to make these calls valuable and give you information that you can immediately put to use. Yesterday in one of my coaching sessions I spoke to Martha Sutton . Martha is a Charter Member and was one of the first subscribers to my membership program. Each month I sent an in-depth audio along with a tip sheet to my members. Last month the tip sheet emphasized the need to get out and network. I suggested ideally three events per month.
Martha confessed that while she didn’t do three, she managed to go to two networking events. She and her partner run a portrait and wedding photography business. One of these events brought her a wedding client. Not just did she get a new client but this happy bride recommended her wedding photography services on a website by giving a raving testimonial and five big fat stars! Kudos to Martha for taking action. That one step brought cash in the bank and a testimonial along with connections to nine other vendors that Martha of course networked with. Calculate the effects forward and it was time well spent!
After I hung up the phone with Martha it was clear that I needed to pull some strings and get my friend, sought after speaker and networking strategist Liz Lynch on one of my calls. My mission is to teach and educate you the business behind the art and this session will give you some real applicable know-how and how-to information on how to maximize your networking opportunities and skills. Generous as she is, she moved some things around and I was able to get her to confirm a time for a call with Photosecrets.
Here is Liz and me having lunch at a fancy golf course. Over lunch Liz filled me in on a secret. As an engineer (yes, you heard that right) she did not like networking very much and she felt that she was terrible at it. But she understood the importance of it. Being nothing short of brilliant (wait until you hear this story) she went on a mission to figure out how to network RIGHT and became a stealth networker. She got so good at it that she even wrote a book about networking, founded a company called Center for Networking Excellence and hosts a talk show about – you guessed right, networking.
If you are ready to join us for our FREE monthly CALL on July 28th at 5PM Pacific and 8PM Eastern, please click here and sign-up. You will receive reminders. If you are one of the many International photography industry professionals and are in a deep sleep during the call time please sign-up anyway. A link to the call will be distributed to all subscribers the following day. Easy enough?
Liz will answer why networking is important and how to network right. Her approach is easy, non-threatening and does not require you to be 24/7 socially active. Liz is one of the nicest people I have met and she breaks her strategies down in easy to follow steps.
Learn how you should introduce yourself to peek someone’s interest and what a great 30 second elevator pitch sounds like. Liz says: “Think networking is about passing out business cards and working a room with a big fake grin plastered on your face? Think again. Networking is about connecting with people. The more REAL you are, the more effective you’ll be, and the more STRATEGIC you are, the more efficient you’ll be.”
More about this impressive lady click here.
Liz Lynch is author of Smart Networking: Attract a Following In Person and Online (McGraw-Hill, 2008), the first book to show how to seamlessly integrate social media with traditional face-to-face networking to maximize results and minimize effort. She’s a sought-after speaker who brings a practical and insightful perspective to building relationships that has connected with a global audience. Her printed and audio products have sold on six continents, she’s been invited to speak at conferences and organizations around the world, and her writings have been translated into multiple languages.
Liz has appeared in The New York Times, The Wall Street Journal, and USA Today, as well as on ABC News, Fox Business News, CNBC.com, Forbes.com, and Businessweek.com. She writes for PersonalBrandingBlog.com, one of the top 50 marketing blogs according to Ad Age, and has presented at companies as diverse as Boeing, KPMG, 3M and Google.
Liz is also founder of the Center for Networking Excellence, a company that develops products, programs and seminars to help entrepreneurs and professionals get clients, build their businesses, and accelerate their careers through networking. Her bottom-line approach grew from her experience in corporate America working at some of the top firms in their industries—Goldman Sachs, Disney, Booz Allen & Hamilton, and Time Warner—to hone her strategic, analytical and financial expertise. Liz holds an engineering degree from the University of California, Berkeley and an MBA from Stanford University.