The Alpha Male is Dead, Long Live the New Masculine Man

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Last week I wrote an article that went viral about why feminine attributes are good for business. This week we take a look at how the role of the masculine man is changing. And yes, this is a business topic, albeit an unusual one. As the founder of The Women’s Code and with a corporate [...] The post The Alpha Male is Dead, Long Live the New Masculine Man appeared first on The Women's Code. … [Read more...]

Why Acting Like a Girl is Good for Business

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Strong and successful alpha (masculine) women are on the rise in the business world, along with feminine men. I love that we get to pick the persona that fits us best but role reversals are also a source of confusion. Let's be clear—this has nothing to do with sexual orientation. Who we are attracted to [...] The post Why Acting Like a Girl is Good for Business appeared first on The Women's Code. … [Read more...]

Love and Loathing of Internet Leaks in the Age of Authenticity

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Heads are rolling. Amy Pascal will not make it. Sony can do nothing to avoid the avalanche of bad press, snide comments, and our secret enjoyment as we evaluate which of our heroes will fall from grace and whom we will still believe. Truth is, we suspect that certain people are very difficult to work [...] The post Love and Loathing of Internet Leaks in the Age of Authenticity appeared first on The Women's Code. … [Read more...]

Using your Personal Value Proposition To Become Liked and Respected

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She’s driving you crazy. You know exactly whom I mean. When the boss is around she’s sweet, soft, and says all the right things. The boss is enamored with her because she is smart and an asset to the team. The only problem is that nobody else likes her. She’s a raging bitch the minute [...] The post Using your Personal Value Proposition To Become Liked and Respected appeared first on The Women's Code. … [Read more...]

How to Grab Hot Jobs and Advance at Lighting Speed

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It’s so blatantly obvious. The new guy is trying to grab all the hot jobs—those jobs that get the most exposure and have the highest dollar value—even though he isn’t a very good project manager. He’s a number cruncher for crying out loud! Why won’t he let the team member who has the most experience [...] The post How to Grab Hot Jobs and Advance at Lighting Speed appeared first on The Women's Code. … [Read more...]

Stop Blending In – How To Create your Personal Value Proposition

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The single biggest mistake that most people and most businesses make is that they don't know what makes them special. To be noticed you want to identify why you or your business are not like the others. If you don't, you may as well be wearing an invisibility cloak. The first step to getting noticed [...] The post Stop Blending In - How To Create your Personal Value Proposition appeared first on The Women's Code. … [Read more...]

Why Women Need To Pay Attention to Monica Lewinsky

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As the founder of The Women’s Code, the recent revelation of Monica Lewinsky as “patient zero” in cyberbullying stopped me dead in my tracks. In The Women's Code, all women support each other so ripping one of us apart in public is just not what we do. Yet, what she is saying rubs me and [...] The post Why Women Need To Pay Attention to Monica Lewinsky appeared first on The Women's Code. … [Read more...]

This One Thing Will Drive Customers Away — Guaranteed

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If you've been following my posts, you know your business needs social proof. This is how buyers can verify your credibility through accolades on your website and tantalizing descriptions of your brilliance on places like Yelp, Facebook, Amazon, and TripAdvisor. But there is one big mistake many businesses make that can annoy even happy customers. [...] The post This One Thing Will Drive Customers Away — Guaranteed appeared first on The Women's Code. … [Read more...]

The Women’s Code on Masculine Women—Are You One?

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We used to believe masculine women were butch, a little bit scary, wore pant suits and comfortable shoes—they were easy to spot. That surely has changed. I am a masculine alpha woman. I wear high heels, frills, skirts, and like it if my man orders dinner for me. Yet in business, I can be as [...] The post The Women’s Code on Masculine Women—Are You One? appeared first on The Women's Code. … [Read more...]

Men Don’t Know, So Stop Pretending

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I am so tired of men telling me about work-life balance for women. You don’t know. Stop talking about it. I’ve had this discussion over and over again for the past seven years, and it’s the reason I developed The Women’s Code. In theory, men and women experience the same issues when trying to find [...] The post Men Don't Know, So Stop Pretending appeared first on The Women's Code. … [Read more...]