It’s not true, of course. But to attract new clients and customers, you need more than a catchy headline. By Beate Chelette Admit it, this headline got your attention. It uses a well-known marketing trick--a catchy, provocative headline. The majority of readers will never open your emails if they don’t contain some kind of hook. That’s just a given these days with the TMI (too much information) overload most of us experience. A recent study by Harris Interactive showed that while interesting visuals are also strong lures, catchy headlines were “the top influencer on Americans … [Read more...]
