The WHY of Social Networking


The well-known evangelists of our internet world keep preaching a simple formula: Design your brand Identify your message Get your message out Amplify your message As business professionals, we follow this call to action religiously. We write and share articles or post inspirational quotes that will resonate with our online communities. We follow others who [...]

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Proven Tips, Tools, and Tactics To Conquer The Challenges Of Building your Business


If you have been following me and The Women’s Code, you already know how passionate I am about helping women find balance and success in the business world, especially as entrepreneurs. And, I am big on providing tools to help you along the way. If you are in your Career ego-RHYTHM®, or see it in [...]

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Cracking The Women’s Code: Beate’s Interview on The Jason Galka Show


Dear Friends, During my last visit in New York I was interviewed by Jason Galka for his television talk show, "The Jason Galka Show." Jason wanted to know how we can achieve your goals, and how we can stop being a victim of our circumstances. This video is thirty minutes long. If you've heard my [...]

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Marketing Doesn’t Work


It’s not true, of course. But to attract new clients and customers, you need more than a catchy headline.

By Beate Chelette

Admit it, this headline got your attention. It uses a well-known marketing trick–a catchy, provocative headline. The majority of readers will never open your emails if they don’t contain some kind of hook. That’s just a given these days with the TMI (too much information) overload most of us experience. A recent study by Harris Interactive showed that while interesting visuals are also strong lures, catchy headlines were “the top influencer on Americans likelihood to read an online or print article,” researchers found.

Ok, point made, but there’s much more to successful marketing—and a successful career–and it has to do with changing your business and your style as your industry changes. Let me give you an example so you can understand how in the photography business (where I started and made my money), it changed and I moved right along with it.

I went from being an artist, to a businesswoman, to a successful career coach. Along the way, I wore many hats, all chosen because of realizations I had at various times.

First realization

Most artists don’t make money. Sad but true. Only a few become successful and the rest try to glorify the bohemian lifestyle. It didn’t take long to figure out that being broke is overrated. You can’t really do much or move forward if you can’t afford doing things that cost money. For better or worse, remaining stagnant and continuous struggling is not for me and I doubt that state works for anyone.

Second realization

Business people make money. They begin at so-called entry-level positions and with enough time and effort invested, they move up the ladder. That means they make more money, become better connected and essentially more successful. I was motivated to combine both, because I love both, the artistry and the business side. And I had to get good at both in order to reap the success I now have.

Third realization

The way business is done is constantly changing. In two decades we went from faxing, which was considered revolutionary in the mid-90s, to scanning, texting and tweeting. Ever wonder what’s next? Admittedly, I’m an information and tech gadget junkie. I love invention, technology and finding new ways of doing things. I don’t like rules—they are there to be bent or broken as far as I’m concerned.

To me it’s clear that if you follow where the money is being made, there is a good chance you will find ideas that are worth exploring. This is how innovators do it. A good example is Apple. They anticipated a need we didn’t even know we had, but as soon as we saw anything Apple we wanted it. It has become their edge to create user-friendly devices that we can’t live without. Who knew that we had to have personal computers until Apple told us that we did? Similarly, we didn’t know we needed an iPod or an iPad until the lines around the block told us not to wait.

Progress is like being Captain Kirk; you have to be willing to go where others haven’t gone before. That’s an essential trait for entrepreneurs—be willing to be bold and take risks. Even if it means you fail or get stuck, as I did on a recent hike when I strayed from the path and got stuck in thick underbrush that left scratches all over my body. Even though I got pretty beat up, it was still an adventure that was worth having, not to mention the stories I get to tell.

When I became successful as an entrepreneur, and sold my photography image licensing company to Bill Gates in 2006 for millions, people wanted to know how I did it. How was I able to start a business from scratch, work really hard at it, and then make a fortune? What were my secrets for success people asked? Here are two of them.

Work is not work to me. I hope that you can say the same. If you are interested in what is going on in your industry and in the world in general, if you stay open, you will see the many creative, fulfilling opportunities that are visible only to those open to change. As for me, I love combining my passion for helping people make money and advance their careers, with my love of business. When my clients become successful, I feel successful, so it’s a win-win all the way around. What does this scenario look like for you?

Don’t wait too long

As a career consultant for many years now, I urge you to ask yourself where your business is heading right now? Are you following where the next ideas and trends are going? Are you adapting to the changes in your industry or are you still waiting for things to go back to “normal?” Where do you fit on the Rogers’ bell curve, demonstrating the Diffusion of Innovation? (I am definitely an early adopter.)


Your realization

Maybe it’s time to jump start your business with a new marketing plan. Learn everything you can about how your industry is changing. Go to conferences, sharpen your skills, meet new people, and dive into understanding how this new world ticks. Be bold and courageous. Do that and you are in excellent shape!

Tips for a Successful Start-Up Business


Tips for a Successful Start-Up Business

by guest blogger Sara Masterson

You hear a lot of stories about people starting their own business and making their dream as an Entrepreneur happen and it going under just as fast as it started. This can make a lot of people nervous when they are thinking about opening their own business. However, there are some things you can do and keep in mind when building up your start-up to make it successful. These tips will help you start a strong business and get past problems that have brought other businesses down in the past.

Make Sure You Have a Business Plan

It is very easy for an Entrepreneur to say “I want to start my own business.” However, if there isn’t an actual plan or strategy to back it up, chances are the business won’t do very well. Besides that, majority of lenders, investors, or backers won’t even look at your business unless you have a written business plan or proposal. In your business plan you should think about the start-up costs, how much money you need, will you need a loan, where you will be working from, and of course, the details of the product or service you are providing.

Know Your Audience

One thing that Entrepreneurs don’t always think about when they decide that they should start a business is their audience, client, or demographic. You could have a great product but if you haven’t done your research on the different demographics, you will have a hard time selling your product or service. One example would be trying to sell a luxury sports car to a family with kids; it simply isn’t what they want or need. Once you figure out who the product or service is intended for, you will be able to come up with different marketing strategies to attract customers and buyers you need.

Be Flexible

People’s wants and needs change over time, which means for your business to stay a float, it may need to change as well. This may be a small change like a fashion boutique starting to offer accessories as well as clothes, or a big change like a bakery offering meals instead of just selling baked goods. As the market changes, you and your business need to change as well.

Stay Competitive

In the end, all Entrepreneurs have to be competitive with other businesses, unless you have a one of a kind product that no one else has. Staying competitive in your business may mean that you offer lower prices or a better version of a product, or even by getting more involved with your customers. Advertising and getting your name out is a big part of competition too. If no one knows about your company, there isn’t a way to compete with other businesses.

Get Out There

As stated before, you can’t compete with other companies, let alone have a successful business if no one knows about you. There are tons of trade shows and conventions that businesses can go to and get their name out. If you have products to sell, trade shows and some farmers markets are great ways to sell locally to your main consumers. Remember that if you do go to a convention or trade show, you should be prepared to do business. Make sure you look and act professional, have any documents you need, and products to sell. Devices like a cellphone credit card reader from gopayment makes it easy to do business while at trade show. Even if someone doesn’t buy something right then and there, you still are able to show them you are professional and ready, and you got your name out.

Manage Your Finances Correctly

Being able to manage your businesses finances is extremely important, whether you are a small start-up or a large corporation. A lot of Entrepreneurs who have started a business in the past suggest doing it while you still have a day job. This lets you get paid and build up your company. When you start a new business, don’t expect to actually get a “paycheck” from that business for a couple years. You should also keep all personal and business accounts separate. This makes it easier to see the overall earnings or your start-up and will even help when tax season comes. You can easily use money management programs that will help you stay on top of your businesses money or you can always find someone to help you manage your money properly.

Do What You Love

Don’t create a start-up because you want to be rich, do it because you love it and are passionate about it. If you wanted to start your own bakery, but hate baking, chances are it won’t last because your heart isn’t in it. When you enjoy your job, it is easier to get things done. Also, it is going to take time for your start-up to become successful, so you want to be able to enjoy your work even if you aren’t seeing instant results.

Note from Beate:

As Mich Mathews, former CMO and SVP from Microsoft said last night in a lecture at UCLA, you should be bleeding passion for your business and one can tell if you do or don’t. What are you passionate about?