Will Telecommuting Hurt Your Career?

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May 16, 2013 By Leave a Comment
Will Telecommuting Hurt Your Career?

Recently, Fortune 500 giants Yahoo and Best Buy became targets of heated criticism after they dropped a bombshell: their employees would no longer be allowed to work from home. You could almost hear the shrieks of shocked telecommuters who would now have to return to the office—or find new jobs, and the news has triggered a fresh debate: is telecommuting best for employer or employee? And does it help or hurt a woman’s career? Yahoo CEO Marissa Mayer reasoned that ending the company’s telecommuting arrangement would promote “communication and collaboration,” according to an … [Read more...]

Filed Under: Business Building, Career, Women's Choices, Work Life Balance Tagged With: , , ,

Marketing Doesn’t Work

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March 12, 2013 By
Marketing Doesn’t Work

It’s not true, of course. But to attract new clients and customers, you need more than a catchy headline. By Beate Chelette Admit it, this headline got your attention.  It uses a well-known marketing trick--a catchy, provocative headline. The majority of readers will never open your emails if they don’t contain some kind of hook. That’s just a given these days with the TMI (too much information) overload most of us experience. A recent study by Harris Interactive showed that while interesting visuals are also strong lures, catchy headlines were “the top influencer on Americans … [Read more...]

Filed Under: Business Building, Career, Marketing Tagged With: , , , , , ,

Tips for a Successful Start-Up Business

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January 17, 2013 By
Start-Up Entrepreneur

Tips for a Successful Start-Up Business by guest blogger Sara Masterson You hear a lot of stories about people starting their own business and making their dream as an Entrepreneur happen and it going under just as fast as it started. This can make a lot of people nervous when they are thinking about opening their own business. However, there are some things you can do and keep in mind when building up your start-up to make it successful. These tips will help you start a strong business and get past problems that have brought other businesses down in the past. Make Sure You Have a … [Read more...]

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How Businesses Can Benefit from Online Training

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November 27, 2012 By
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Guest Post by Author William Bancs The Internet has revolutionised many aspects of modern life. From broadening communication channels and making entertainment more accessible to opening up entrepreneurial opportunities, it is central to everything that we now do. While it has been impactful on an individual basis, the biggest shifts have been seen in the way businesses now operate and reach out to their customers. Brand visibility isn’t just measured in column inches or minutes on television these days; it has spread to search engine rankings, pay-per-click advertising and social … [Read more...]

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3 Great TED Videos on Business and Creativity

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November 23, 2012 By
TED

Guest Post by Author Ken Wilson While business is often thought to be a dry subject dealing with numbers and statistics, it is actually one of the core drivers of creating new technology. One of the most important components of business is creativity, and business at its best can lead to transformative technology. Because business has the potential to change how people live their lives, the topic is a popular one at TED. Here are three great TED videos on business and creativity. 1) Do the Green Thing (http://www.ted.com/talks/andy_hobsbawm_says_do_the_green_thing.html) Green is … [Read more...]

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How Can Public Relations Help Your Business

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November 18, 2012 By
Public Relations

Guest Post by Author: Eilidh MacRae PR is key to almost every business. Maintaining a good relationship and image between Businesses is essential to succeeding as a company. Take away this key factor, and you have little chance of success.  Our reputation can either make or break us.   What Is PR   PR is the Maintenance of image and relationships between businesses and the public. The information that is shared by you is very carefully selected to insure the image that you want to promote is perceived correctly. PR even involves controlling what is said by others about you, … [Read more...]

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Do You Believe In Process-Driven Management?

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November 9, 2012 By
Process Driven Leadership

Most of us are process-driven. It usually starts first thing in the morning with the process we use to get ready in the morning before heading into the office. Once we get to the office, we follow processes for just about everything we do. In the spirit of organization, efficiency, and quality control, we also seek ways to modify and streamline processes to make our lives easier. Question: As a manager, do you have processes for dealing with people who cause conflict, create problems, throw sand in the gears of getting things done and try to drop all their problems on your desk? People … [Read more...]

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How to Build a Successful Brand

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October 3, 2012 By
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Are you in the process of building your brand? If you want a brand that lasts, it is going to take time. Not only do you need to offer a great product, a solid service, and a fair price, you need a solid brand that embodies your company's identity as a whole. When you are building a brand, you have to consider more than just what you offer. You have to consider what will evoke an emotional response with your targeted audience and what will make them feel closer to your business. If you are not sure where to start, learn how to build a successful and enduring brand and get to … [Read more...]

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Practice, Discipline and Sacrifice on the Way to Having it All

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June 22, 2011 By

"Adversity doth best discover virtue." ~ Bacon I've learned that the times I was not in control are when I thought that life simply happened and that the events that took place in my life were not the result of my own choice. I could have found employment and pocketed a paycheck, but I did not. I must have wanted and needed to have these experiences and push the envelope. While I wasn’t always able to think clearly about each experience as I went through it, ultimately I chose to accept all that came with it — the good, the bad and the ugly. I get the blues, get into arguments, and … [Read more...]

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