Marketing Doesn’t Work

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Marketing Doesn’t Work

It’s not true, of course. But to attract new clients and customers, you need more than a catchy headline. By Beate Chelette Admit it, this headline got your attention. It uses a well-known marketing trick--a catchy, provocative headline. The majority of readers will never open your emails if they don’t contain some kind of hook. That’s just a given these days with the TMI (too much information) overload most of us experience. A recent study by Harris Interactive showed that while interesting visuals are also strong lures, catchy headlines were “the top influencer on Americans likelihood … [Read more...]

The New Alpha Female

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Her true power comes from unexpected places. By Beate Chelette What would you guess women said they wanted most in 2013? A recent survey suggests we’re seeing the rise of the alpha woman who chooses to be independent and aggressive when it comes to seeking out and getting what she wants. Such good news and among the findings: nearly half the women surveyed said they would prefer to be single and more than 40 percent have no hesitation asking for a raise. The GIY (get it yourself) mentality is gaining momentum, the study found, and more moms are choosing to tackle full-time jobs … [Read more...]

CASH is the Essential Four-Letter Word

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It’s easy to find people who will critique your business and tell you how to run it. But no one actually explains the hard part: how to make money. I know many women entrepreneurs who, like me, tend to focus on the creative side of business, with a thousand new ideas racing in our brains, but we don’t want to always deal with routine tasks like accounting. But if you can focus on what aspect of your business makes you the most money right now, you’ll have CASH in the bank. With that comes the freedom to experiment, to grow your business in new directions and take it to the next level. The … [Read more...]