Sheesh. That email went out and it had a bad link. Just great. I missed it even though I double-checked it, and even had someone else check it, too. What more can we do to avoid making mistakes?

Mindset Matters

First, let’s remind ourselves that mindset matters first. We might suffer from perfectionism or the superhuman paradox. Meaning, we:

  • may have unrealistic expectations of ourselves; and
  • expect ourselves to be perfect in every single area of our lives.

Processes First

The second area where we can very easily make mistakes lies within our systems and processes. If we build our processes within existing systems, we are building our businesses the wrong way around. We should design the process first and the look for the system that supports it. Let me give you an example. Most Creative Entrepreneurs will look at WordPress themes and pick one that is visually pleasing. The function of the template is almost an afterthought. Suddenly, we are caught in the constraints of the system trying to build our process inside of it.

Instead, we should wireframe our processes first, as well as outline the funnel and then build or look for the solution that will accommodate our needs. It will end up being less work and probably less expensive.

Winning Teams

Finally, the third part relates to our teams and the people we hire. A people hire A people, B people hire C people. Insecure people hire mini-me’s. Do not clone yourself because multi-taskers are not specialists. And always hire to your weaknesses so your own strength can shine.

If you want to hear much more advice on how to build your business from 12 powerful influencers, please join us for our very first complimentary virtual event: Your Business MC: More Clients, More Confidence, More Cash on November 2-3-4.

I’ve just been named by Huffington Post as one of the 50 Must-Follow Women Entrepreneurs in 2017. (HuffPo expects me to do BIG things next year!) So I urge you to take a look at what everyone else is noticing. Maybe I have something to say that might be beneficial for your creative business!

Over the past few weeks I have been introducing our Master Teachers. Here are two more.

Craig Duswalt

Craig is a speaker, author, radio host, and the creator of RockStar Marketing and RockStar Personal Growth. Craig’s background includes touring with Guns N’ Roses as Axl Rose’s personal assistant, and Air Supply as the band assistant.

Craig is also an award-winning copywriter. He was the Creative Director for a Los Angeles-based ad agency until opening his own ad agency, Green Room Design & Advertising, which was named the 2002 Santa Clarita Valley Chamber of Commerce Small Business of the Year.

Craig combines his backgrounds in both music and marketing and is now a professional speaker and author, promoting his RockStar Events all over the country. He teaches entrepreneurs, small businesses, home-based business, and the self-employed how to promote themselves and their businesses by thinking outside the box.

Stephanie Padovani

Stephanie is a writer, marketer, and business coach at The Awakened Business. She specializes in helping successful entrepreneurs translate their unique identity into resonant marketing messages that no one can copy. She’ll show you how to share your expertise with a larger audience through an inspired action plan, without fear of burning out or compromising your values. She’s coached both solo-preneurs and multi-million dollar businesses and has been featured on The Huffington Post, Fox Business News, Vox and numerous publications on and offline.

If you are looking for inspiration and insights, you won’t want to miss YourBusinessMC!


At her lowest point, Beate Chelette was $135,000 in debt, a single mother, and forced to leave her home. Only 18 months later, she sold her image licensing business to Bill Gates in a multimillion dollar deal. Chelette is a nationally known ‘gender decoder’ who has appeared in over 60 radio shows, respected speaker, career coach, consummate creative entrepreneur, and author of Happy Woman Happy World. Beate is also the founder of The Women’s Code, a unique guide to women leadership and personal and career success that offers a new code of conduct for today’s business, private, and digital worlds. Determined to build a community of women supporting each other, she took her life-changing formula documented it all in a book Brian Tracy calls “an amazing handbook for every woman who wants health, happiness, love and success!”

Through her corporate initiative “Why Acting Like a Girl Is Good For Business” she helps companies with gender diversification training, and to develop and retain women.

If you’d like to book Beate as a speaker on New Leadership Balance or Creative Entrepreneurship for your next event please connect with me.

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